Hi Anthropic, I drive AI adoption
for architecture and design.
I'm Greg Rogers. Director of Visualization at Olson Kundig, founder of Reo Creative, and I helped scale WeWork globally, building a 17-person visualization department. With over 15 years in AEC spanning luxury retail to hypergrowth tech, I've learned what architects actually need. Now I'm building it with Claude.
15+ years building, leading, and scaling creative teams across architecture, luxury retail, and tech.
Established foundational visualization systems for a globally recognized architecture firm. Integrating AI tools including Claude into team workflows. Managing a team of visualization artists enhancing project deliverables.
The AE role needs someone who understands the customer's world from the inside. Here's why that's me.
What the role needs
- →Consultative approach with deep technical acumen
- →Industry-specific GTM strategy across key verticals
- →Cross-functional collaboration with Product, Engineering, and Applied AI
- →Ability to become a trusted advisor, not just a vendor
- →Experience navigating complex stakeholder ecosystems
What I bring
- →15+ years as a practitioner and leader in AEC. I speak the language
- →Already driving Claude adoption inside Olson Kundig + through Reo Creative
- →Helped scale WeWork globally, built a 17-person viz team in New York
- →Built the working apps below. I don't pitch features, I demo solutions
- →Experience across luxury retail, tech, and traditional architecture
Architecture, engineering, and construction firms are desperate for AI, but no one is speaking their language yet. Anthropic can own this market.
AEC firms in the US alone
Architecture and engineering firms collectively employ over 1.5 million people. Most still rely on manual workflows for specifications, submittals, RFIs, and project coordination. Processes that haven't fundamentally changed in decades.
Per seat on enterprise software
Firms spend $8K to $15K per employee annually on tools like Revit, Bluebeam, Procore, and Newforma. Claude could replace or augment many of these workflows at a fraction of the cost: specs, code review, RFI drafting, design analysis, all from one platform.
Of projects over budget or late
The industry's biggest pain is coordination failure. Documents are inconsistent, specs contradict drawings, submittals get lost. AI can catch what humans miss, and firms will pay for anything that reduces risk, rework, and liability.
AEC firms are high-value enterprise accounts with long contract cycles, sticky adoption, and massive seat counts. A single top-100 firm represents 500 to 5,000+ potential Claude seats. But the industry won't adopt through generic outreach. They need someone who understands their workflows, speaks their language, and can demonstrate real solutions to real problems. That's what I've spent my career doing.
These aren't mockups. They're functional AI-powered tools I built with Claude to show what's possible for AEC firms. Click to launch.
Design Intent Analyzer
Paste a project brief and receive comprehensive AI-powered analysis across 11 intelligence modules including solar analysis, zoning, cost modeling, and team staffing.
The same visual-heavy, specification-driven, coordination-intensive workflows that define architecture also define other creative industries.
Global fashion houses run on the same creative production pipeline: briefs, look development, asset production, retouching, and delivery at scale. Brands like Chanel, Louis Vuitton, and Dior were my clients at Peter Marino. I understand how these studios operate, what they spend, and where AI creates immediate value.
Live events, trade shows, and experiential productions share the same coordination challenges as construction: tight timelines, complex vendor ecosystems, detailed specs, and zero margin for error. At WeWork, I produced visualization for hundreds of global events.
I'd love to talk about
AEC and Anthropic.
Your biggest challenge in AEC isn't closing deals - it's getting in the room and being credible. I'm already in the room.
greg@reoiscreative.com